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Consultation

One in five adults in Oxfordshire do not achieve the Chief Medical Officer's (CMO) recommended physical activity guidelines and furthermore nearly 80% of children and young people fail to meet the recommended activity levels for their age group.
Despite inactivity levels in Oxfordshire being some of the lowest in the country, large proportions of the population are not meeting the recommended levels of physical activity and have increasingly sedentary lifestyles. Low levels of physical activity are predictive of poor health outcomes and time spent sedentary is related to a host of risk factors independent of physical activity levels.

Physical activity, is a powerful tool that can reduce the burden of preventable death, disease and disability, and support people and their communities to achieve their potential. As a key lifestyle behaviour, physical activity impacts the health and wellbeing of both individuals and communities. However we also know that making a physically active lifestyle a habit can be challenging for many individuals. Local
residents need support to address and overcome key barriers, empowering them to ultimately sustain regular levels of physical activity.

With an established presence, the GO Active brand provides an opportunity to work collaboratively to address inactivity in the county by acting as a simple, consistent and visible umbrella brand for physical activity and sport.

The physical activity and sport market determines the breadth and quality of the activities available to local residents. By working with activity providers, GO Active will help shape the offer to local residents ensuring provision is accessible by families, older people, disabled people, those with long term health conditions and those in lower socio-economic groups.

Working with communities

To meet the needs of local people, the development of GO Active must be firmly based around local insight.
Through work with community groups, faith groups, employers and individuals Active Oxfordshire will collate a bank of insight that informs the campaign development; shaping solutions that work for local people.

Working with health

Increased physical activity has profound and wide reaching benefits to health. From policy makers to front line health professionals, the health sector has a major influence on the way residents think and behave. Through GO Active, Active Oxfordshire will work closely with health colleagues to make active lifestyles the norm in Oxfordshire.

Working with providers

The physical activity and sport market determines the breadth and quality of the activities available to local residents. By working with activity providers, GO Active will help shape the offer to local residents ensuring provision is accessible by families, older people, disabled people, those with long term health conditions and those in lower socio-economic groups.

A co-ordinated approach

The task of tackling inactivity across Oxfordshire should not be underestimated and in order to gain the benefits of an active county, sustained behaviour change is needed to help inactive people become active. Physical activity cuts across many priorities and has an impact on the health and wellbeing of individuals and communities as well as providing wider social outcomes.
That's why co-ordinating efforts, to tackle inactivity in a system wide approach will provide greater impact than working independently. This collaborative approach, overarched by the GO Active brand can provide the solution to address inactivity in Oxfordshire.
GO Active, as the umbrella brand for physical activity and sport will provide the following countywide resources.

Overview of the consultation responses